Paris was in bloom on October 3. In the heart of the French capital, by the iconic Place de la Concorde, UFD Runway unveiled RUNWAY IN BLOOM — its Spring/Summer 2027 season — at Sofitel Paris. A vivid celebration of femininity, color and renewal, the runway brought together Ukrainian designers for an ode to women in all their beauty, individuality and power.
The season brought together Ukrainian brands EPPS, Freya Vanadis, TATTOOYOUYOU, Aysina, Gritsfeldt, and VALA, each offering a distinctive nterpretation of contemporary beauty. Different aesthetics and creative voices came together around one central idea: a woman in bloom.
RUNWAY IN BLOOM is not simply about flowers. It is about a state of being. It is that moment when a woman allows herself to become brighter. To be seen. To embrace color, sensuality and individuality without having to define herself through a single image.She can be romantic and powerful, sophisticated and playful, minimal and extravagant. She can change, evolve and reinvent herself. Above all, she can bloom on her own terms.
The SS27 runway unfolded in a vivid palette of sunlit yellow, turquoise, coral and pink, balanced by pure white and softer natural tones. Fluid fabrics moved with the body; exposed shoulders met sculptural volumes; clean silhouettes appeared alongside embroidery, texture and expressive details.
The result was a runway filled with the optimism and energy of summer — a visual garden in which every woman could become a different flower.
DIFFERENT WOMEN. DIFFERENT WAYS TO BLOOM.
Photographer: Anastasiia Povkh
With EPPS, color becomes emotion. Vibrant prints, flowing dresses and joyful combinations capture the freedom of summer and the confidence of a woman who is unafraid to be noticed.
Photographer: Ani Fanceva
Freya Vanadis reveals a quieter kind of femininity. Precise proportions and clean, understated lines create an image of effortless confidence — a reminder that presence does not always need decoration.
Photographer: Hugues Krebs
Aysina explores femininity through softness, sensuality and volume. Open shoulders, defined waists and luminous color celebrate the pleasure of dressing as an expression of oneself.
Photographer: Hugues Krebs
Gritsfeldt brings texture and ease into the story of RUNWAY IN BLOOM, balancing visual character with the natural freedom of a summer wardrobe.
Photographer: Hugues Krebs
For VALA, blooming takes on a refined and romantic dimension. Movement, detail and silhouette come together in a vision of femininity that feels contemporary, graceful and free.
Photographer: Hugues Krebs
The menswear collection by TATTOOYOUYOU provides an intentional counterpoint. Relaxed tailoring, an exposed body and the graphic presence of tattoos speak to individuality and self-expression, reinforcing the wider message of the season: identity does not need a uniform.
WOMEN IN BLOOM
At the heart of RUNWAY IN BLOOM is the woman.
Not one age.
Not one body.
Not one definition of beauty.
The runway celebrates femininity in its many expressions — youthful and mature, delicate and commanding, restrained and exuberant.
Here, blooming is not about becoming someone else. It is about allowing what already exists within a woman to become visible.
That idea takes on a special dimension through Ukrainian fashion in Paris. Each designer speaks in an individual creative language — through vivid color or quiet minimalism, craftsmanship or purity of form, romantic volume or sensual simplicity.
Together, these voices create a portrait of a new femininity: diverse, expressive and alive.
Like flowers in a garden, the women of RUNWAY IN BLOOM do not need to resemble one another to belong together.
They become more beautiful because of their differences.
RUNWAY IN BLOOM celebrates women in every shade, every age and every state of becoming.
Spring/Summer 2027 is dedicated to the woman who does not wait for permission, for the perfect moment, or for someone else to define her beauty.
She is already in bloom.